Deteriorating opinions of Cameron will therefore have a bigger impact on the Conservatives’ vote share than worsening views of Miliband would have on Labour’s. Many people supported the Conservatives because of David Cameron, while many people supported Labour despite Ed Miliband. His biggest positive – a hope he would stand up for ordinary people – reflected his party’s brand rather than him. Miliband seemed out of his depth, lucky to have won the leadership against his better-qualified brother. Views of Cameron were the main factor in drawing people to the Tories – more important than policies, or negative views about Miliband or Labour. These characteristics outweighed a faint impression of smugness, arrogance or ruthlessness. In my research on the three leaders last year, only Cameron served as a net attractor of voters to his party. Nevertheless, the latest figures are causing angst in Tory circles.Ĭameron is the Conservatives’ biggest asset. No survey has put Miliband ahead on the question of who would make the best prime minister. Last weekend YouGov found his net satisfaction rating – the number thinking he is doing well, minus the (rather greater) number who think he is doing badly – is the same as Ed Miliband’s. David Cameron is falling in voters’ estimation.
0 Comments
Leave a Reply. |